Resumo A financeirização da economia tem sido extensivamente estudada nas sociologias econômica e das organizações. Essa literatura analisa tanto as mudanças nas organizações associadas à cultura do valor ao acionista, quanto a forma com que a financeirização influencia diversos espaços da vida cotidiana. Com base na literatura relacionada a esse escopo mais amplo dos impactos sociais da financeirização e nas abordagens sociológicas à velhice, esse artigo analisou as concepções de velhice difundidas pela imprensa brasileira de negócios no contexto do aumento da longevidade da população e da emergência da financeirização da economia em nosso país. Para isso, foi realizada uma análise de conteúdo de 636 edições, publicadas entre 1990 e 2014, da Revista Exame, a partir das quais foi selecionado um corpus de 230 matérias que foi sistematicamente analisado. Os resultados foram analisados combinando ideias da Sociologia Reflexiva de Bourdieu e da Sociologia Pragmática de Boltanski. Quatro noções prevaleceram no material avaliado: i.) Planejamento da aposentadoria; ii.) Vida racionalizada e uma abordagem financeira à velhice; iii.) Envelhecimento da população e seus impactos micro e macroeconômicos, e; iv.) Demarcação e disputas geracionais nas organizações. A lógica econômica foi dominante, refletindo em propostas mais ou menos explícitas de um modelo financeiro para enquadrar a vida.

Abstract The financialization of the economy has been extensively studied in economic and organizational sociology. This literature focuses on changes in organizations associated to the shareholder value culture and on how financialization influences several domains of life. Based on the literature from this broad scope of social impacts of financialization and on sociological approaches to old age, this paper analyzes the predominant conceptions of old age diffused by the Brazilian business press in the context of increasing longevity of the population and their relation with the emergence of the financialized economy in Brazil. To address the issue, we carried out a content analysis of the 636 issues of Exame, the main Brazilian business magazine, comprising the period from 1990 to 2014. A corpus of 230 articles was then selected and systematically assessed. The results were analyzed combining ideas from the Reflexive Sociology of Bourdieu and the Pragmatic Sociology of Boltanski. Four ideas or aspects prevailed in the material assessed: i.) planning for retirement; ii.) rationalized life and financial approach to old age; iii.) population aging and its micro and macroeconomic impacts, and; iv.) generational demarcation and disputes in organizations. Economic logic was dominant, reflecting in more or less explicit proposals of a financial model to frame life.

Abstract Important research efforts have been developed to account for power in the analysis of supply chains. This paper argues that further gains may arise by considering organizations as social constructions mediated not only by power relations, but also by cultural representations intrinsically intertwined to it. Its purpose is to discuss the dynamics of stability and change in supply chains based on the Strategic Action Fields (SAFs) approach. A theoretical essay was elaborated discussing some of the main implications of this perspective to the study of supply chains and presenting propositions to enable the construction of research objects and guide empirical studies in the area. Propositions emphasize how ongoing cultural-political relations circumscribed to different fields, including the organization, with its internal disputes.